- Nursery Furniture
- Baby Bedding
- Nursery Decor
- Baby Fashion
- Baby Bouncers
- Babywear
- Nappy Bags
- Toys and Playtime
- Baby Gifts
- Baby Cards
- Gift Vouchers
- Baby Brands
- Aden + Anais
- Alex Toys
- Balboa Baby
- Corolle
- Djeco
- Diapees & Wipees
- Halo SleepSack Swaddle
- Infantino
- Janod
- Jellycat
- Kaloo
- Keptin-Jr.
- Kushies
- Le Toy Van
- Little Gems
- Mamas and Papas
- Manhattan Toy Company
- Max & Tilly
- Melissa and Doug
- Merino Kids
- Minimink
- Natart Juvenile
- Pediped
- Plan Toys
- Radio Flyer
- Reutter Porcelain
- Sevi
- Tolo Toys
- Umi Shoes
- Zoli
- Clearance Sale
Newsletter
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Online Shopping Guide
How to order from the Pure Innocence website
1. Use the main menu to access the products

Some of the menu items will lead you straight to the product listings. Others, such as "Fashion" will have more options to choose from.
2. Adding products to your bag
On item category pages you will be presented with a list of products. You can click on the product picture or on the more info button to see further information on your choosen product.
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After clicking the more info button you will be taken to the product details page. Click "Add to Bag" button to add this product to your cart. You can set the quantity of items, as well as size and colour options while adding an item to your bag.

There will be a notification pop up after you add a product to your bag

If you are finished shopping you can select the "pay and checkout" option on the pop up or continue shopping by clicking on "Back to Shop"
3. Checkout and Payment Process
When you have completed your shopping and are ready to proceed to payment click on the "Your Shopping Bag" this can be found at the top on the left side.

The next screen will display all the items you have placed into your bag. Here you can remove items you no longer with to purchase, or change quatities of the items you would like to purchase. When you are ready you can proceed to payment by clicking checkout at the bottom right side of the screen.

At this point returning customers will be given an option to log-in and use their previously submitted billing and shipping infomation to complete the order.
New customers will need to fill out an online form which will collect name and address an will be used to create an account as well as complete the order
If you have any questions, or would like help ordering online please call us on 07 5455 6000
How to Order via the Telephone
Don’t want to shop online? We are happy to take your order over the telephone! Telephone orders can be placed by ringing 07 5455 6000 between 9am - 4pm Monday – Friday and 9am – 2pm on Saturday.
Payment Options
We accept credit card payments from Visa, MasterCard and American Express. All prices displayed on the website are in Australian dollars and include 10% GST.
Postage & Shipping
Within Australia:
$10 flat rate
Orders over $150 are eligible for FREE SHIPPING (only available on orders shipped within Australia; this offer excludes furniture and some large items).
Please allow 2 to 5 business days for delivery.
Orders will be shipped via Australia Post. (Note: All furniture shipments will be arranged with a courier and a freight amount charged specific to that order).
Orders will be shipped the same business day if ordered prior to 4 pm. Otherwise, the order will ship the following business day (unless the item is temporarily out of stock). If there are any delays due to stocking reasons, Pure Innocence will notify you and you have the option of changing or cancelling your order.
International Delivery via Australia Post Air Mail:
• New Zealand - $15
• Asia/Pacific - $20
• United States/Canada - $25
• Rest of the World - $28
Should your order be unusually heavy or bulky, then we will contact you regarding any extra postage costs prior to sending your order.
You may choose to insure your goods for an extra $10.00. Australia Post would then insure the goods to the value of $200, including postage. Please note that if you do not insure your goods, the risk of loss/damage passes to you upon our delivery to Australia Post.
